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A gastronomic journey for a Swiss bank through the Emilia-Romagna region

  • Bologna - Parma
  • Swiss bank
  • 2024

The Challenge

Branch directors and senior executives of a major Swiss bank — well-traveled, Italian-speaking, deeply familiar with Italian culture — needed an incentive experience that went far beyond standard luxury tourism. The brief called for cultural depth, privileged access, and flawless execution aligned with Swiss values of precision and excellence.

Our Solution

Aménité designed a multi-day immersive itinerary rooted in regional authenticity: a private pasta masterclass, an exclusive visit to a Parmigiano Reggiano production facility, Michelin-starred dining, and private access to Ferrari in Maranello and a traditional balsamic estate in Modena. Accommodation in a historic frescoed palace in Bologna provided the backdrop for a private gala dinner as a ceremonial finale. Every transfer, guide, and dining moment was orchestrated to feel effortless.

Results

  • A cohesive narrative experience — not a list of activities
  • Participants engaged as active participants in Italian traditions, not as tourists
  • Strengthened group connections and shared memory
  • Delivered what this audience values most: cultural intelligence, invisible logistics, and privileged access unavailable to the general public

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